ADVERTISING CLASSICS; OR YOUR MONEY BACK BY ALVIN EICOFF; 4 AUDIO CD SET; NEWSTRACK (UNSTATED PUBLICATION DATE;) Audio CD. Alvin Eicoff is the author of Or Your Money Back ( avg rating, 1 rating, 0 reviews, published ) and Eicoff on Broadcast Direct Marketing ( av. Buy a cheap copy of Or Your Money Back book by Alvin Eicoff. Free shipping over $
List of Jewish American businesspeople topic This is a partial list of notable Jewish American business executives. American businesspeople in retailing Revolvy Brain revolvybrain. We were going to try to attract Youd companies.
Businesspeople in advertising Revolvy Brain revolvybrain. Early life Leonard Lee Ratner yoyr born in and grew up on the west side of Chicago. Alvin was a proponent of short-form DRTVwhich consisted of second and seconds commercials featuring a number and a call to action. Advertising agencies of the United States Companies based in Chicago.
Retrieved December 6, Companies based in Chicago, Illinois Revolvy Brain revolvybrain. Retrieved December 7, It is known as the firm that popularized call numbers and claims to have coined the “… alvim your money back” catchphrase. InEicoff founded A. Member feedback about Alvin Eicoff: Due to his significant contributions and accomplishments in the direct response industry, he was elected to the Direct Marketing Association Hall of Fame and was elected as one of the 50 most influential people in television history by Advertising Age.
There are two types of direct response television, short form, and long form. Please click the link in that email to activate your bsck. Subscribe to our newsletter Some error text Name. Eicoff advocated the second commercial with a second tag line and a phone number. When the expiry date is reached your computer deletes the cookie. Inthe DMA created the A.
As a young child, he learned to be a salesman selling groceries and other merchandise at his father’s produce stand.
The spot was a minute product demonstration for New Generation, a hair product to reverse baldness. Let’s connect Contact Details Facebook Twitter. Television advertising Revolvy Brain revolvybrain.
Eicoff is based in Chicago, Illinois. Leonard Lee Ratner — was an American businessman who built his fortune through mail-order sales before moving into real estate investment. Short form is any DRTV commercial that is two minutes or less in length. Eicoff’s ads became the model for modern infomercials. As ofbait alvni use first-generation vitamin K anticoagulants as poison.
A. Eicoff & Company
History Inthe Wisconsin Alumni Research Foundation patented warfarin, a new chemical compound which had been in development since the s. The company also claims to have coined the famous “…or your money back! Archived from the original on December 27, The d-CON product line includes traps and baits for use around the home for trapping and killing rats and mice.
Member feedback about Alivn Eicoff argued that viewers were more likely to make phone calls during bad shows or when they had nothing better to do, like late at night.
Or Your Money Back by Alvin Eicoff, Crown (Hardback, ) | eBay
Transient cookies are kept in RAM and are deleted either when you close all your browser windows, or eicocf you reboot your computer. After moving into televisionhe worked with a number of small companies and some big names like Avon and Columbia House.
His most successful commercial was a spot for Columbia House that ran for 15 years. Member feedback about Lee Ratner: One day Ratner heard about a truck load of bananas that were about to spoil from over ripening.