• June 29, 2019

Marketing Mix of Bisleri analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Bisleri marketing strategy. The article. This free Business essay on Essay: Marketing strategy of Bisleri is perfect for Business students to use as an example. Retailers those are selling Bisleri brand of bottle water is 50%.4 POP The charge of Bisleri water, MARKETINGSTRATEGY MARKETING.

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Hence to be a market leader once again bisleri has to cut down its prices as in my study I have concluded that the only that player can survive in this market 75 who has a low price package.

In each of these, the point is that one should buy their own bottle of water and not share or “kiss” somebody else’s drink.

Marketing Strategies of Bisleri Project Report : MBA Projects, BBA Project Reports

They noticed that during wedding receptions, the older guests above 50 years of age generally stayed away from ice cream, soft drinks and so on. Your Reason has been Reported to the admin. The digital campaign has been conceptualised and executed by Flying Cursor.

Right now, Bisleri has around retail outlets in the nation with about each in the Metros of Delhi and Mumbai. The idea is to push a bottle that’s economical, handy and great for people on the go. He feels strayegy the launch of the half-litre ml bottle was the beginning of a dramatic rise in volumes and business prospects. Marketing decisions may be questioned by consumer organizations, environmental groups, and others.

Bisleri Marketing Mix (4Ps) Strategy

These teams- consisting of sales and marketing people, operations and logistics 40 specialists, market and financial analysts, and others- coordinate the efforts of many Bisleri departments towards serving the retailer and helping it to be more successful.


Households, institutes, offices, ml 2 litres 5 litres 20 litres Schools and colleges. Lawyer on issues of product safety, truth in advertising and other markting. The main product in its marketing mix is its drinking water, and it’s many variations. Marketkng the fourth World Water Forum held in Mexico City in Marchthe nation assembly could not reach a consensus on declaring the right to safe and clean drinking water a human right.

So when visleri consumer buys mineral water, he would like to be assured that the water has not been tampered with. Households, he says, in certain parts of the country spend a huge amount of money on fuel in order to purify water.

Pop is soft drink with four innovative flavors; Lemonata, Pina Colada, Fonzo and Spyci, launched in Culture, indeed, is a very important factor for marketers because people grow up in a particular society that shapes their basic beliefs and values and markehing their relationships with the co. Teenagerscollege students and 1 litre Rs. It is estimated that the global consumption of bottled water is nearing billion litres – sufficient to satisfy the daily drinking water need of one-fourth of marketihg Indian population or about 4.

Bisleri Marketing Strategies – Free Download PDF

This section is perhaps difficult to write as it would also involve some technical terms and may be much of the audience will nor be able to understand the terminology used. Outlines the control that will be used to monitor progress and allow higher management to review implementation results and mmarketing products that are not meeting their goals.

With other brands joining the fray, things were hotting up — the bottled-water market was estimated at Rs crore Rs 3 billion and was growing at bixleri per cent a year.

Who is responsible for doing it? Retailers at the end of the day prefer a product where there is maximum margin. A decision has to be taken concerning a sampling unit before selecting sample. After all the competition for Bisleri in the bottled water category valued at 25, crore could very well be from not just other water brands, it could even be from water-purifier brands like Eureka Forbes and Kent in their quest to make mineral water a household item.


The campaign was successful and bisleri was being noticed as someone who catered to the need for safe, healthy drinking water. India is the tenth largest bottled water consumer in the world. Stand and faucet is a stand for easy and hygienic dispensing of water from 20L jars. Through supply chain management, Bisleri ltd. Other than money related imperatives, to the point, the organization needs to concentrate on marketing administration item.

Why the new Bisleri 500 ad campaign is kissing success

Please fill this form, we will try to respond as soon as possible. In designing marketing plans, marketing management takes other co. Best startegy of marketing can be drafted from research and aim at right product mix so as to achieve maximum profit.

Hence, corporate are more demanding and less loyal towards the brand. The brand is betting big on this SKU as a key growth driver taking a leaf from global trends across the world.

The 1-litre bottle accounts for nearly 50 per cent of the sales, with the 2-litre bottle taking up 20 per cent of the sales. Later it was acquired by Parle.

Basic strategies are well matched to its opportunities. The ninth question is meant to gather information about the people who are instrumental in advising and putting to action the investment plans for the society. Factors affecting brands and its awareness among the people.

Higher pH of Vedica helps in acid neutralization and detoxification.